STRENGTH:
• Strong tower cranes with modern features with spare parts in stock
• Phenomenal prices by far of other competitors have on offer
• Assistance with spares on the Africa Continent
• Greater Monopoly and create a level playing field
• Strong after sales services
• Technical back up
• There are various models of the Sáez Cranes offering high levels of safety and lifting capacities inclusive of luxury features as standard
• Sáez Cranes have a various self-erecting tower crane range including hydraulic luffing jib cranes
• The OEM designs and builds panels to accommodate the African climate
WEAKNESSESS:
• Our different range of tower cranes are very reliable, but the market is requiring new tower cranes
• We have limitations on the playing fields
OPPORTUNITIES:
• The SA Mining Industry is in high demand to upgrade their tower cranes
• We will have no limitations on the playing fields
• Construction Sites and the Mining Industry are in high demand for bigger cranes
• Builder's hoists are frequently in demand to upgrade/renovate existing buildings
• Selling Sáez Cranes in this ever-demanding Industry will be the cutting edge of the fast assembly, simplicity, and high endurance of this machine; but it will also have a big impact on growth
THREATS:
• By not being able to compete with our oppositions flooding the market with cheap and poorly manufacture tower cranes
• The negative growth in the business sector in South Africa can have a big impact on the Rand Euro Exchange Rate to import quality products and machines, i.e., Sáez Cranes; hoists, etc